Welcome to Natruly Intent, a small business rooted in the heart of Memphis, Tennessee, where we believe in the healing power of nature and the beauty of being authentically you.

At Natruly Intent, we create handmade organic soaps and natural skincare products with love, purpose, and intention. From our nourishing soaps and lip balms to our body scrubs, lotions, and handcrafted accessories, everything is made in small batches using only the purest natural ingredients.

Why We Do What We Do

We believe that true beauty is inclusive—for all skin types, genders, and ages. Whether you're treating your own skin or shopping for someone special, our products are made to nurture, uplift, and empower. We want everyone—men, women, and everyone in between—to feel confident in their own skin.

Our mission goes beyond skincare. It’s about creating a movement of self-love, authenticity, and natural living. When you choose Natruly Intent, you're not just supporting a local Memphis business—you’re embracing a lifestyle of wellness, self-care, and mindful beauty.

What Makes Us Special?

• Handmade organic soaps and skincare

• Gentle, chemical-free formulas

• Ideal for sensitive skin — for men and women alike

• Women-owned and proudly based in Memphis, TN

• Eco-conscious, small-batch, and heart-centered

• Inclusive beauty for every body

Whether you’re shopping locally or visiting us online, we invite you to experience the joy of natural skincare made with love. Thank you for being part of our journey to celebrate beauty in all its forms—one handmade soap bar at a time.